A Tourism Strategy for Ontario - It's time to make it happen!

I am very excited to announce that the Ontario Tourism Industry Strategic Plan project has begun!  We are working with Clinton Belcher, President and CEO of CB Powers Enterprises/Canadian Ecotourism Services, on ‘phase one’ of the project which includes formalizing the project plan, conducting preliminary research, and creating a consultation framework to engage industry across Ontario.  The project will include the following key steps and timelines:

1. Project roadmap – August 2024

2. Preliminary research – August 2024

3. Communication and industry consultation – September-October 2024 - Including activations at Ontario Tourism Summit

4. Strategic plan development – December 2024

5. Implementation plans and tools – Q1 2025

We will keep members updated on the project's progress and opportunities for participation and input through all TIAO communication channels.  In the meantime, please forward any existing strategic plans or special initiatives that you have developed within your business, sector, region, or community to be included in our preliminary research.  Please send information as well as any project inquiries directly to OTStrategy@tiaontario.ca.

Please join me in sending our best thoughts and support to our tourism colleagues and community members in Jasper, Alberta at this difficult and critical time.  Thank you to all the first responders for bravely supporting the community.  As we await further status updates, including response needs and aid efforts, please visit the Canadian Red Cross to learn how you can help now.

Andrew Siegwart

President & CEO

Tourism Industry Association of Ontario