On May 31, the Honourable Mélanie Joly, Minister of Economic Development and Official Languages, announced that the Tourism Industry Association of Ontario (TIAO) would receive $30 million in FedDev Ontario Regional Relief and Recovery Fund (RRRF) funding.
With this funding, TIAO is providing financial support to destination marketing organizations (DMOs) across southern Ontario that have experienced significant revenue shortfalls since the start of the COVID-19 pandemic. DMOs are an integral part of local tourism economies and will help drive visitors back into
local communities as our provincial economy reopens safely. This influx of visitors will help generate new revenues for tourism dependent SMEs and will be the catalyst for economic recovery across the province.
Today, TIAO today is pleased to announce that the following DMOs have been successful in their application for funding and will receive a grant based on the size of their organization.
These DMOs are:
Tourism London, Haldimand County, Tourism Oxford, Town of LaSalle, ChathamKent Tourism, Tourism Leamington, Tourism Windsor, Essex, Pelee Island, Tourism Sarnia Lambton, Norfolk County Tourism, County of Middlesex, Tourism Niagara Falls, Niagara West Tourism (Southcoast), Tourism Niagara-on-theLake, Twenty Valley Tourism, Tourism St. Catharines, Tourism Hamilton, Tourism Burlington, Visit Oakville, Tourism Brantford, County of Brant, Explore Waterloo, Stratford Tourism Alliance, Perth County Tourism (west), Visit Guelph Fergus & Elora Tourism - also represents Centre Wellington, Tourism Goderich, Tourism Toronto, Tourism Brampton, Tourism Vaughan, Tourism Markham, Tourism Clarington, Six Nations Tourism, Dufferin County, Experience York Region, Blue Mountain Village Association, Owen Sound Tourism,
Tourism Barrie, Visit South Georgian Bay, Orillia and Ontario's Lake Country Tourism, Heart of Georgian Bay/North Simcoe Tourism, Peterborough & the Kawarthas, Northumberland Tourism, Town of Cobourg, Trent Hills Tourism, Visit Kingston, Prince Edward County, Bay of Quinte (incl Quinte West & Belleville), Tourism Cornwall, Tourism 1000 Islands, United Counties of Stormont Dundas Glengarry, Brockville Chamber of Commerce, United Counties Leeds Grenville, Ottawa Tourism, Prescott-Russell, Lennox & Addington, Ottawa Valley Tourism and Town of Perth (East).
Payments to successful applicants will be released between June 23 and 30.
"Our tourism industry and the 1.8 million people it employs across Canada haven been hit hard by COVID-19, and we’re here for them. This important partnership between FedDev Ontario and TIAO will help more people discover the wonders ofntheir own backyards. Our message to the tourism sector and those whose
livelihoods depend on it is clear: we’ve been here for you with significant measures, we’re here for you now as our economy reopens and we’ll get through this, together.We’re working with you to support good jobs and help tourism come back strong.”
The Honourable Mélanie Joly, Minister of Economic Development and
Official Languages and Minister responsible for Federal Economic
Development Agency for Southern Ontario
“We’re delighted to confirm today the names of the destination marketing organizations (DMOs) that will receive funding from the Regional Relief and Recovery Fund (RRRF). This financial support will help DMOs to communicate with travellers about the wide and diverse tourism offer throughout our province. It will help to showcase the extensive health and safety precautions being taken by businesses and operators as we move with caution reopen our economy and rebuild trust with domestic and international travellers.
TIAO would like to thank Minister Joly and FedDev Ontario for their commitment to supporting the tourism industry whilst we navigate these unprecedented times.”
Beth Potter, Chief Executive Officer and President of TIAO
“This is welcome news and we appreciate this significant investment through the Regional Relief and Recovery Fund (RRRF) provided by FedDev Ontario, in support of the hospitality and tourism industry, one of the hardest hit by the COVID-19 pandemic. Through the Destination Markham Corporation, this funding program will assist local businesses on the road to recovery and encourage people to explore
and discover all that our vibrant and thriving communities have to offer, while ensuring public safety remains our top priority.”
Markham Mayor Frank Scarpitti